FOR IMMEDIATE RELEASE
Contact:
Tim
Campbell, Managing Director // Co-Founder CellarPass
(707)
337-2977, Email: tcampbell@cellarpass.com
CELLARPASSSM
WEB-BASED WINERY TOUR RESERVATION SYSTEM
ADDS
“RESERVE-IT” FEATURE, THE INDUSTRY’S FIRST WEBSERVICE THAT SEAMLESSLY
INTEGRATES CUSTOMER DATA INTO POS, CRM AND ECOMMERCE SYSTEMS
INNOVATION
ENABLES TASTING ROOM STAFF TO FOCUS ON CUSTOMER SERVICE AND BUILDING PROFITABLE
RELATIONSHIPS INSTEAD OF DATA ENTRY
(Napa, CA,
January 18, 2010)— CELLARPASSSM,
the leading reservation system for booking winery tours and tastings online,
has announced the release of the “Reserve-IT” feature, which offers seamless
synchronization of consumer-related reservation details between its web-based
reservation service and popular Point of Sale (POS), Customer Relationship
Management (CRM), and ecommerce systems – a first for the wine industry.
The
CellarPass Reserve-IT feature virtually eliminates the need for re-keying visitor
information that is vital to building customer relationships that last outside
the tasting room. Recent certification
of Napa Valley POS, a leading Microsoft RMS value-added reseller located in
Napa, California, confirmed the innovation’s effectiveness.
"The CellarPass Reserve-IT web service allows companies like
Napa Valley POS to sync directly to their reservation database to load guest
details seamlessly into our POS screen.
By eliminating the need to re-key the consumer's information, tasting room
staff can spend less time worrying about the transaction process and focus solely on
the visitor and providing
the ultimate wine country experience," said Martin
Olsen, President of Napa Valley POS.
“When
consumers use CellarPass to make a tour or wine-tasting reservation at a
winery, they submit personal data that has great value for wineries who want to
build ongoing, profitable customer relationships,” said CellarPass co-founder
Tim Campbell. “With CellarPass’
Reserve-IT feature, data is automatically entered into the winery’s existing
database – regardless of the POS, CRM or ecommerce systems they use – which
ensures accuracy and completes a sale in seconds.”
To
continue to grow their network of winery clients, CellarPass is working closely
with
other
POS, CRM and ecommerce technology providers to integrate Reserve-IT
functionality into their platforms.
“Reserve-IT
and our recently announced Reservation Widget are just two of many innovations
CellarPass offers our winery clients today, and there are more in the
development pipeline,” Campbell continued.
“CellarPass is already the fastest-growing winery reservation system in
the industry. We’re committed to being the industry’s benchmark winery tour and
tasting reservation tool.”
CELLARPASSSM
Benefits for Wineries
- - Never
miss a reservation with the CellarPass 24/7 web-based system
- -CellarPass’
winery search engine connects consumers to winery events and experiences
that satisfy their particular needs, and generates additional visitor
traffic – both online and in winery tasting rooms
- -Increases
traffic and improves data management to deliver more retail sales and Wine
Club memberships
- -Improves
staffing efficiency and streamlines back-office management
- -Captures
email addresses and other consumer data at time of reservation and
seamlessly interfaces with POS, CRM, and ecommerce systems to update
customer databases
- -No
software needed with the CellarPass web-based system
- -Simple
set-up and training can be completed in less than one hour
- -Volume
and Wine Association group pricing available
Wineries
interested in learning more about the CellarPass service are encouraged to
visit the CellarPass booth at the Direct-to-Consumer Symposium in Santa Rosa on
January 19, 2010, or contact Tim Campbell at (707) 337-2977, or email tcampbell@cellarpass.com.
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