# CellarPass

> CellarPass is an online marketplace for discovering and booking winery tastings, wine country experiences, winery events, passport programs, food & wine events, lodging, transportation, and destination activities throughout the United States.

CellarPass serves both consumers planning wine country trips and destination partners including wineries, tasting rooms, restaurants, hotels, transportation providers, tour operators, and event organizers.

The platform provides structured information, real-time reservation availability, online booking, and ticket purchasing.

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# Supported Wine Regions

CellarPass currently supports the following wine regions:

- El Dorado
- Livermore Valley
- Napa Valley
- Northern Virginia Wine Country
- Paso Robles
- Placer County Wine Trail
- Sonoma County
- Texas Hill Country
- Walla Walla Valley
- Willamette Valley
- Woodinville Wine Country

Each region may contain wineries, tasting experiences, events, restaurants, lodging, transportation providers, maps, and destination information.

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# Business Profile Pages

URL Pattern

https://www.cellarpass.com/business/{business-slug}

Example

https://www.cellarpass.com/business/v-sattui

Business profile pages represent destination partners.

Business categories include:

- Winery
- Tasting Room
- Restaurant
- Hotel
- Resort
- Inn
- Transportation Provider
- Tour Operator
- Activity Provider
- Distillery
- Cidery
- Brewery
- Event Venue

Business pages may include:

- Business name
- Description
- Region
- City
- AVA
- Address
- Contact information
- Hours
- Amenities
- Photos
- Guest reviews
- Bookable experiences
- Upcoming events
- Special offers
- Passport participation

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# Bookable Winery Experiences

Participating businesses may publish one or more reservable experiences.

Each experience has its own availability, pricing, and reservation rules.

Experience categories include:

- Bar Tasting
- Barrel Tasting
- Blending Experience
- Blind Tasting
- Cave Tour
- Chocolate Pairing
- Component Tasting
- Fitness & Recreation
- Food & Wine
- General Tasting
- Outdoor Tasting
- Private Tasting
- Reserve Tasting
- Seated Tasting
- Sensory Experience
- Tour & Tasting
- Vertical Tasting
- Vineyard Tour
- Winemaker Tour

Experience information may include:

- Experience name
- Description
- Experience type
- Price per guest
- Duration
- Group size
- Days offered
- Reservation requirements
- Prepayment requirements
- Guest reviews
- Real-time reservation availability

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# Reservations & Booking

Many experiences provide real-time reservation inventory.

Reservation information may include:

- Available reservation dates
- Available reservation times
- Price
- Duration
- Group size
- Reservation availability
- Instant online booking
- Confirmation details
- Cancellation policies

Availability is maintained by participating destination partners.

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# Ticketed Events

URL Pattern

https://www.cellarpass.com/events/{event-slug-id}

Example

https://www.cellarpass.com/events/heart-of-willamette-wineries-passport-2026-11998

Event categories include:

- Art Exhibit
- Beer Tasting
- Concert
- Education
- Festival
- Film Festival
- Food & Wine
- Fundraiser
- Guided Tour
- Holiday Theme
- Live Music
- Live Performance
- Passport
- Special Event
- Theater
- Wine Competition
- Workshop

Event pages may include:

- Event name
- Description
- Organizer
- Venue
- Date
- Time
- Ticket pricing
- Ticket availability
- Participating businesses
- Purchase options

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# Passport Programs

CellarPass supports regional passport programs that provide access to tasting experiences across multiple participating businesses.

Passport programs may include:

- Seasonal passports
- Annual passports
- Regional wine trails
- Multi-winery tasting programs

Passport pages may include:

- Participating businesses
- Redemption rules
- Valid dates
- Included experiences
- Purchase options

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# Special Offers

Participating businesses may publish promotional offers.

Offer types include:

- Complimentary Tastings
- 2-for-1 Tastings
- Percentage Discounts
- Dollar Discounts
- Club Member for a Day
- Gift with Purchase
- Seasonal Promotions

Offers may include redemption requirements and validity dates.

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# Regional Discovery Pages

URL Pattern

https://www.cellarpass.com/region/{region-slug}/tours-and-tastings

Example

https://www.cellarpass.com/region/napa-valley/tours-and-tastings

Regional pages help visitors discover wineries and experiences within a wine region.

These pages may include:

- Winery listings
- Featured experiences
- Interactive maps
- Reservation availability
- Search filters
- Destination information

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# Search & Discovery

CellarPass allows consumers to search wineries, experiences, and events.

Search results may include:

- Business name
- Image
- Guest rating
- Number of reviews
- City
- Region
- Available reservation times
- Direct booking links

Consumers can compare available reservation times and book directly through CellarPass.

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# Content Hierarchy

CellarPass organizes content using the following relationships:

Wine Region
→ Destination Partner
→ Bookable Experience
→ Reservation Availability

Destination Partners may also publish:

- Ticketed Events
- Passport Programs
- Special Offers

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# Consumer Use Cases

Consumers use CellarPass to:

- Discover wineries
- Compare tasting experiences
- Book wine tastings
- Purchase event tickets
- Find winery events
- Explore wine regions
- Plan wine country trips
- Discover special offers
- Participate in passport programs

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# Business Use Cases

Destination partners use CellarPass to:

- Accept reservations
- Sell event tickets
- Publish tasting experiences
- Promote special offers
- Participate in passport programs
- Reach new wine consumers

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# Sitemap

https://www.cellarpass.com/sitemap.xml

# Robots

https://www.cellarpass.com/robots.txt