Media Center - CellarPass Announces Integration Partnership with Active8 Commerce

CellarPass Announces Integration Partnership with Active8 Commerce

Partnership Allows Wineries to Book Club Members Faster, Apply Automated Discounts & Promote Exclusive Club-only Wine Tasting Experiences

July 14, 2020

San Francisco, CA

CellarPass, the leading wine industry booking and marketing platform, has announced that Activ8 Commerce has become their latest Level 1 integrated partner, allowing mutual customers to exchange data, safely and securely to provide a better guest booking experience online and over the phone.

“Wineries using Activ8 Commerce as their point of sale and wine club data warehouse will absolutely love what the CellarPass-Active8 integration offers”, says Jonathan Elliman, Co-founder and Chief Technology Officer of CellarPass. “Not only are existing customers recognized while booking their online reservation through the CellarPass platform, but the winery can setup automated discounts to be applied based on rules setup in the CellarPass admin panel”, continues Elliman.

With the launch of CellarPass’ new platform in January, the system’s new architecture was designed to allow faster and more efficient exchanges of data between 3rd party CRM systems like Activ8 Commerce. With customer data synchronization, customers using both CellarPass and Activ8 Commerce will greatly reduce account duplication and data entry errors while booking reservations. The end-product is a cleaner and more accurate definition of customer data and order history. Above automated discounts, exclusive experiences can be setup to club members, providing another level of benefits of being an active wine club member.

“Activ8’s integration with CellarPass connects two marketing and sales systems borne out of both company’s mission to provide best in class platforms for their clients”, says Dan Nechemias, Vice President of Sales & Marketing at Activ8 Commerce.This exciting new partnership will allow our customers to marry Activ8’s rich customer and transactional data with CellarPass’ experience based marketing solutions like reservations and table mapping in a powerful way that leverages the business intelligence of both.” continues Nechemias. “The added functionality and data in a single solution gives customers the technology edge they need to navigate a unique marketplace.”

Existing CellarPass business subscribers can add the Activ8 Commerce Level 1 integration to take advantage of the new service. “With the addition of Active8 Commerce to our list of certified integrated partners, CellarPass continues to meet our goal of providing the most integration options in order to create the best solution our mutual customer.” Anyone that is looking to streamline the guest booking experience should schedule an online demo by contacting CellarPass at 855-423-4448.

CellarPass + Activ8 Commerce Integration Details

  • Brand-new system architecture delivers blazing access speed to important information.
  • Customers be searched and seamless pulled from Activ8 Commerce into CellarPass during booking.
  • Customers in Activ8 Commerce are instantly recognized while booking reservations online.
  • Automated member benefits are applied in real-time during reservation process.
  • Club member-only experiences can be marketed, creating a new member benefit.

# # #


About CellarPass 

Celebrating 11 years, CellarPass is the leading real-time guest management platform designed for tasting rooms that offers visitors an easy way to buy tickets and book reservations, online or through a mobile-friendly website. Headquartered in San Francisco, with local offices in Paso Robles, Seattle and Napa Valley, CellarPass offers enterprise-level guest management platform for the alcohol industry that allows the leading wineries, breweries and distilleries a tool that enhances the visitor experience while building long-lasting relationships.

For more information about CellarPass, visit Follow CellarPass on Facebook at, on Instagram at and on Twitter at to get fresh updates.

Media Contacts:

Sarah Elliman
50 California Street
Suite 1500
San Francisco, CA 94111
(855) 423-4448

Activ8 Commerce

Founded in 2003, Activ8 Commerce (previously known as Active Club Solutions) has been providing a cloud-based solution to wineries, distilleries, and wine stores. We got our start in wine club software and have been building on market requests ever since. Today the company has an entire suite of sales tools working together in one single data-driven system. This complete solution includes software for tasting rooms, field reps, wine clubs, shipping, inventory, eCommerce, and accounting.

Activ8 Commerce
Dan Nechemias, Vice President Sales & Marketing


Back to Press
Sarah Elliman

(855) 423-4448 ext 304