Pass the Buck

CellarPass Cares

#PasstheBuck is our charity program designed to support the local communities we serve. Since launching the program in 2009, CellarPass has donated more than $1.1 million back to many wonderful organizations working hard to makes lives better.

Today, with more hospitality folks requiring assistance more than ever before, we’ve accelerated the #PasstheBuck program to provide more funding to more people- and distribute the funds more quickly.

Starting October 1st, we will be awarding a $500 grant 2x per month that recipients can spend on whatever their business needs to overcome their business challenges, from re-hiring employees, buying supplies or launching a digital marketing campaign- whatever they need.

#PasstheBuck is there to lend a hand, because after all, we’re a small, inspiring business effected by the pandemic, too!

Learn how to apply below.

Our Mission

Helping compassionate people like you, grow a successful business

Whether you are running a small sole proprietorship or something much bigger, the challenges level the playing field. Those the adapt and innovate will prevail- and cash is the energy that will keep our businesses alive, healthy, and thriving, but as capital gets tight and unexpected bills mount, there’s times when we all run short.

Being a small business owner, you’ve already proven you have the talent and determination to succeed, but some extra money sure would change things. Our #PasstheBuck program has got your back because we care- and we’re a small business that has been effected by this pandemic, too!

Open to all currently-active CellarPass reservation plan subscribers, follow our guidelines below to learn more about how you can enter into our grant program


How to enter, it's super easy

Share how you care

Are you assisting employees or helping your local community? Record a short video, take pictures or write a blog or social media post about how you are helping your community. The more ways you share your message, shows you how much you care- and increases your chances.

Submit on Facebook or form

Share a post to your social channels, and don’t forget to tag us @CellarPass and use the hashtag #PasstheBuck so we can get alerted about your submission.

Or use our online form to submit your grant request.

Check our Facebook page

We’ll announce a new recipient on the 1st and 3rd Fridays of every month though our Facebook and weekly newsletter (winners will be contacted beforehand). You can enter up to twice a month.

Please see our Facebook page for submission deadlines

How winners are selected

Winners will be chosen at random and announced every other Friday on our Facebook page. The more your story gets shared by you and your followers, it will significantly increase your odds for being selected- so get your friends, family and customers sharing!

You can re-enter each week to increase your chances to win!

Those that have benefitted

Click the images below to see how CellarPass has helped other organizations in times of need.

Women’s & Children’s Alliance
Marin’s Best Cocktail Competition 2
Marin’s Best Cocktail Competition 1
The Grape Escape Sonoma Valley 2
Rock the Fox Award
Fall Sip-nic at Jamieson Ranch
Summer Sip-nic at Viansa Sonoma
The Grape Escape Sonoma Valley 1
The Grape Escape Anderson Valley
Summer Splash at Vista Collina Resort
Napa Humane Society PawsPort 2016
Napa Human Society PawsPort 2017


Women's & Children's Alliance of Boise

“It only takes a single person to affect change in our community and we are so very grateful to be the recipient of the generosity of so many. The funds raised through this festive evening will help those who are in vulnerable and often dangerous situations and need the shelter, counseling and other critical life-saving services we can offer at the WCA—free of charge—because of the generosity of our community.

We are humbled and grateful and look forward to next year’s event.”

- Bea Black, Executive Director for the WCA