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About Fritz Underground Winery

Come visit our unique Underground Winery!

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Fritz Underground Winery is unlike any place you've ever visited. A visionary wonder built ahead of its time by namesake Mr. Jay Arthur Fritz in the late 1970's, this monumental Gaudi style masterpiece represents a viticultural passion for sustainability, quality, and tradition. Built into the side of a picturesque hill atop the northernmost region of the famed Dry Creek Valley, the Fritz Winery operates with a modern sensibility for efficiency and awareness by utilizing the unique attributes of its subterranean design. We offer tours on Saturday and Sunday at 11am and 2pm by appointment.

Notable Features

  • Architectural Appeal
  • Boutique Winery
  • Family Friendly
  • Family Owned
  • Hand-crafted
  • Limited Production
  • Olive Orchard
  • Picnic Area
  • Scenic View
  • Special Events
  • Sustainable

  • Large Groups (8 - 20)
  • Reserve Tasting
  • Tour and Tasting
Varietals Offered

  • Cabernet Sauvignon
  • Chardonnay
  • Dessert Wine
  • Late Harvest
  • Malbec
  • Pinot Noir
  • RosĂ©
  • Sauvignon Blanc
  • Sparkling Wine
  • Zinfandel
Average Score from CellarPass VisitorsMy Parents
Overall Score 4/5
First Impression 4/5
Hospitality 4/5
Ambiance 4/5
Norman S. Member Since 9/18/2018My BFF
Fritz Reserve Flight on 9/22/18 2:30 PM

Great Property, off the beaten path, with great view. Nice wine, probably 4 of 5, nothing that blew us away. We'll come back.

Overall Score 4/5
First Impression 4/5
Hospitality 4/5
Ambiance 4/5
David P. Member Since 9/3/2017My BFF
Fritz Underground Cave Tour on 9/30/17 11:00 AM

The building and grounds grab you as soon as you arrive. The tasting room is comfortable, neat and clean. Our guide, Leo, took us on a tour of the vineyards, property and underground. We liked a few of the wines and joined the club.

Overall Score 4/5
First Impression 4/5
Hospitality 4/5
Ambiance 4/5
Karen N. Member Since 9/24/2017My BFF
Fritz Underground Cave Tour on 9/24/17 11:00 AM

very small, took awhile for our male guide to warm up to us-ended up wonderfully. Our guide's sense of humor emerged and wen ended up feeling very special. The wines were unique here, very bright with acidity. I am a white wine drinker, but I drank the pinot noir here and it was the best in Sonoma.

Overall Score 5/5
First Impression 4/5
Hospitality 4/5
Ambiance 5/5
Diana R. Member Since 1/25/2017My Frenemy
Fritz Reserve Flight on 9/08/17 10:30 AM

Fortunately, the wines speak for themselves. We were assisted by a very new employee and she knew very little about Fritz, the wines or how to conduct a tasting. Even poured the red and white wines in the wrong glasses. Everybody is new, at some point. Hopefully she will learn quickly.

Overall Score 3/5
First Impression 2/5
Hospitality 1/5
Ambiance 4/5
Stephanie A. Member Since 6/2/2017My BFF
Fritz Underground Cave Tour on 9/02/17 11:00 AM

Wonderful cellar tour and delicious wines! It was everyone's favorite out of the group!

Overall Score 5/5
First Impression 5/5
Hospitality 5/5
Ambiance 5/5
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