Get quick answers to common questions
Updated over a week ago
If you are looking for detailed reporting information related to traffic and bookings for your CellarPass reservations to be fed to Google Tag Manager and Google Analytics, follow the detailed steps.
In this article we cover two different methods to setting up your Google Tag Manager, you will execute one option based on your familiarity of Google Tag Manager. To ensure that we have provided you the proper step-by-step instructions, we hired the leading experts in GA and GTM as well as spoke with 3 different Google GA/GTM engineers to confirm our documentation is accurate at time of publishing which is November 20, 2020. With that said, Google is constantly making changes to their platform while also introducing Google Analytics 4.0 which is a massive shift in their programming, therefore we do not know, nor tested this documentation with GA 4.0.
NOTE: We are providing this information as a convenience to our customers, but do so with no expressed warranty or technical support offered. Should you have any questions regarding this documentation, we recommend you contact Google or hire an individual experienced with Google Tag Manager.
INTRODUCTION TO GOOGLE TAG MANAGER
If you do to have any any experience with Google Tag Manager (GTM), we strongly recommend you watch this informative video that is designed specifically for beginners. Without first watching this, you may not fully understand what GTM does, how it works and how to configure it. And since Google Tag Manager and Analytics is constantly changing, make sure that any information you read is within the last few months as anything from previous dates will most like steer you in the wrong direction or lead to confusion as the screens may not match what is currently displayed in Google Tag Manager.
CREATING A GOOGLE TAG MANAGER ACCOUNT
If you have not already created a Google Tag Manager or Google Analytics account, stop reading and do so as this can take 24 hours to be completed.
ADDING GOOGLE TAG MANAGER AND GOOGLE ANALYTICS TO CELLARPASS
Before you jump waist deep into configuring your GTM container, you'll need to add both your GTM Account and Google Analytics Account to your CellarPass account. This step-by-step article and this video covers how to complete this essential configuration. Again, do not continue until this step has been completed first.
CONFIRMING YOUR WEBSITE'S DOMAIN URL ON RECORD WITH CELLARPASS
It's important to understand that these instructions cover how to track conversions when the widget is installed on your website, not from any other site. For this to work properly, the booking must start on your website. If you need to track conversions from Facebook, follow these instructions. We strongly recommend that you reach out to CellarPass technical support to confirm your own website's URL is stored properly with your account as it must be exactly or these instructions will not work.
For example, a good URL on record would be https://www.encorewinery.com, but the following would fail:
It's why it's important to contact CellarPass support to re-confirm your website's URL is matching the origin domain you plan on tracking from.
The detailed, step-by-step instructions to follow for setting up GTM with CellarPass is found here.